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Guess is an American clothing company, notable for its black-and-white advertisements. Guess licenses its brand on other fashion accessories, such as watches, jewelry, perfumes, bags and shoes.

The GUESS triangle logo, one of the most recognizable logos across the globe, was initially conceived during the Marciano brothers’ daily drive down Olympic Boulevard in Los Angeles. Each day the brothers would pass a McDonald’s billboard that read “Guess what’s in our new Big Mac?”. This instigated a comical debate resulting in the company’s official name, GUESS.